Rich Pictures are visual representations of concepts and strategies that can be shared by everyone. We use metaphors so instinctively that we are hardly aware that we are doing so. The use of metaphors is not an add-on to how we communicate, it is an intrinsic part of how we understand the world and communicate with each other. ![]() In particular, when we need to explain an abstract idea, for example how we might help ‘change’ an organisation, we naturally reach for a visual metaphor that will capture what we mean – “this change will be a journey”, “we need to step up”, “we need to cross over to the other side of the divide” and so on. While we communicate ideas with words the actual words we use are often a series of pictures and metaphors. The usefulness of Rich pictures is based on the language we use. Rich pictures can be produced in different ways depending on time and budget, while the goal remains the same – to visually capture complex or multiple ideas in a picture which is rich in metaphors and stories and to engage different groups in the process.
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